Vitaminwater
Restoring cultural relevance to an overlooked brand
My Role
Art Direction
Product Innovation
Timeline
Three Week, Team Project
Vitaminwater is upgraded water- it makes staying hydrated less of a chore. We decided to give the brand a new meaning: from a fake health drink to more fun than water.
Out of Home
Partnership: JetBlue
Vacations are fun, but the process of traveling? Not so much. Vitaminwater is partnering with JetBlue to fix that by offering their products in-flight. Several lucky flights will have some more in-flight fun, with comedian Billy Eichner serving refreshments. If any bores insist on having plain water, he’ll serve them more than they asked for.
Product Innovation: Vitaminmixer
Vitaminwater will bring even more fun to the bar scene with their new cocktail mixers. A few drops will add concentrated flavor to a drink, or can be mixed with water and turned into ice cubes for drinks that are fun to the last sip. Compact enough to carry in your bag and for bartenders to add to their bar set up, these will be available for retail in liquor stores as well as the brand’s Instagram page via Instagram Shopping.
Partnership: Ketel One Botanical
Vitaminwater will partner with Ketel One Botanicals to promote their new cocktail mixers. In addition to cross-promotion through the brands’ social channels, Vitaminwater Mixers will be sold near Ketel One Botanicals at retail locations.
Activation: Lollapalooza
Festival goers will have the option to fill up with Vitaminwater at hydration stations, as well as enjoy Vitaminwater cocktails at the Vitaminwater Party Station.
Created with Zey Masunu and Raven Faux