Van Gogh Museum
Creating awareness and curiosity around a museum
My Role
Art Direction
Strategy
Motion Design
Experiential
Timeline
Three Weeks, Team Project
One of the forefathers of modern art, Van Gogh has influenced countless artists who came after him. The Van Gogh Museum in Amsterdam doesn’t just display Van Gogh’s work, it tells the story of his life. Through a modern medium, we wanted to give people a preview of what they can find at the museum— the Tales of a Modern Master.
Videos for Out of Home + Social
(Click on each mock up to watch the full video with sound)
Sponsored Instagram Stories
Experiential: Absinthe and Paint Weekend in Arles
A take on the classic “Wine & Paint” Night. Museum visitors can purchase an “Absinthe & Paint” add-on for their tickets. Museum goers will spend a weekend in Arles, painting the same landscapes Van Gogh did while enjoying his beverage of choice. For those who are unable to attend the event, these bottles would be available for sale in the museum gift shop.
