Seedlip
Creating interest around a non-alcoholic liquor
My Role
Art Direction
Motion Design
Experiential
Timeline
Three Weeks, Team Project
Seedlip may use heritage British recipes, but there’s no getting around it: the thought of drinking distilled non-alcoholic spirits is a bit of a new and peculiar one for many of us—and that’s okay. Because Seedlip is a category unto itself. It invites us into a delightful new world of beverage possibilities. We’re like Alice in our own little Wonderlands, finding new and curious things to try.
So, why not lean in? Take on a self-aware and whimsical tone? Embrace a new and utterly unique place in a liquor cabinet of curiosities? It’ll be a wonderful adventure...
Out of Home
Fever-Tree Partnership: Seednips
Brand Activation: Partnership with Virgin Airlines
In partnership with UK-based Virgin Airlines, Seedlip offers adventuring passengers a novel dining experience to match the airline’s own unique reputation for levity and quality. All direct flights to locales that inspired Seedlip's signature ingredients--Japan, Jamaica, and the United Kingdom--will offer an in-flight Seedlip Speakeasy experience. Three destinations, three Seedlip blends, and three exclusive, handcrafted mixed drinks. The Secret is Seedlip.
Created with Harrison Fuerst