Lemonade

Video campaign + Brand Act

My Role

Art Direction
Strategy
Motion Design
Experiential

Timeline

Three Weeks, Team Project

Lemonade Insurance operates by taking a flat fee from user’s premiums so they have no incentive to delay or deny claims. They’re AI technology processes insurance claims so quickly you won’t even get the chance to be upset about your damaged or stolen stuff. You’ll just skip straight from accident to resolution.

:06 Spots

I illustrated and animated the following spots in Lemonade’s current illustration style.

:15 Spots

Brand Act

To increase trial, Lemonade will host a branded rage room. Participants will break items that are replaced continuously on a conveyor belt. At the end of the session, participants will be gifted a mug. The cost? Simply sign up for Lemonade insurance.

Takeaway

Created with Ben Bashaw