Bearaby
Get the benefits of companionship without the downsides
My Role
Art Direction
Motion Design
Strategy
Project Timeline
Three Weeks, Group Project
You love the warmth and comfort that comes from snuggling up with your partner. What you don't love is snoring. Having to clear a drawer. The mess of his and her products that inevitably clutter your bathroom counter. Feeling smothered both in and outside of bed. Thankfully there is a way of getting the cuddles without the commitment. Bearaby weighted blankets are A Better Bedmate.
As Bearaby is a digitally native brand, we created a digital focused campaign. Our ad placements target our demographic, which is young professionals. People aged 20-35 who are frequently on their phones and computers and have disposable income.
Social
Sponsored Instagram stories
Promoted Tweet
Youtube Pre-Roll
Banner Ad
Tinder Extension: Bearabae
Dating apps can be draining, and Bearaby wants to help users find a reprieve. On Singles Awareness Day, a sponsored profile for Bearaby will appear on Tinder. The description will be a product description written as a dating profile. If you swipe right, you get a message with a coupon code to redeem on the Bearaby website.
Bear Necessities
Bearaby's mission is to be a better bedmate to people in need of comfort. In the vein of this goal, Bearaby will create a Bear Necessities kit full of things one might need to get cozy in bed. To help seed the idea, we will send the kits to eliminated contestants from The Bachelor.
Created with Craig Kissoon